This is a nice advice to all devotees who are not able to follow all the principles strictly. Everyone can be engaged in devotional service and become part and parcel of this wonderful movement. Purport and translation of this sloka from the Bhagavad-gita by Srila Prabhupada.
abhyase 'py asamartho 'si
mat-karma-paramo bhava
mad-artham api karmani
kurvan siddhim avapsyasi
TRANSLATION Principles of Hare Krishna
If you cannot practice the regulations of bhakti-yoga, then just try to work for Me, because by working for Me you will come to the perfect stage. Principles of Hare Krishna
PURPORT
One who is not able even to practice the regulative principles of bhakti-yoga, under the guidance of a spiritual master, can still be drawn to this perfectional stage by working for the Supreme Lord. How to do this work has already been explained in the fifty-fifth verse of the Eleventh Chapter. One should be sympathetic to the propagation of Krsna consciousness. There are many devotees who are engaged in the propagation of Krsna consciousness, and they require help. So, even if one cannot directly practice the regulative principles of bhakti-yoga, he can try to help such work. Every endeavor requires land, capital, organization and labor. Just as in business one requires a place to stay, some capital to use, some labor and some organization to expand, so the same is required in the service of Krsna. The only difference is that in materialism one works for sense gratification. The same work, however, can be performed for the satisfaction of Krsna, and that is spiritual activity. If one has sufficient money, he can help in building an office or temple for propagating Krsna consciousness. Or he can help with publications. There are various fields of activity, and one should be interested in such activities. If one cannot sacrifice the results of his activities, the same person can still sacrifice some percentage to propagate Krsna consciousness. This voluntary service to the cause of Krsna consciousness will help one to rise to a higher state of love for God, whereupon one becomes perfect.
Bg 12.10 purport